Content strategy

• Prepare, assist, inform and inspire our audiences with current and relevant information.
  
  
• Avoid using complex scientific and technical language and write in a manner that is consistent and easy to understand.
  
  
• Write in line with national standards: according to the Australian Government Style Manual, content must be written and aimed at an audience of a Year 7 (between 12-14 years of age) reading and comprehension level.
  
  
• Be concise and direct: Most people will only skim the text to get to the information they want so we need to get the point across quickly using layman’s terms.

Progressive disclosure is a user experience (UX) design technique where only the most important information is shown first, revealing additional details or complex features only when the user requests them (e.g. clicking a button, expanding an accordion, or expanding a tab).

Note that few users scroll down past the top section of the page, so using this technique will help categorise the content so it’s easily viewable.

Make sure page names and headings are self-explanatory and written in plain language. As an example, the page “Quarantine – Information for personal travellers” was renamed “What can I bring into WA?” so that it is clear what the user’s needs are.